Agile Marketing

To gain headway a competitive business environment, organizations need to implement agile marketing initiatives ensure that they consistently develop and maintain excellent customer relationships by incorporating customer engagement solutions. This can be a time consuming and costly process.

In order to retain customers, organizations must ensure that existing clients are:

• Happy with the product or service
• Satisfied with every single interaction with the brand
• Feel appreciated and valued.

Organizations must continually deliver positive customer experiences and maintain a strong focus on agile marketing and customer-centric messaging.

Agile Marketing involves the generation of personalized documents, tailored specifically to the individual customer; based upon known pre-existing data, such as demographics and life stage.

Customer engagement solutions save time, effort and money, by avoiding irrelevant messaging – you are targeting audiences who want to receive specific information. Agile marketing equates to more successful campaigns and a much higher return on investment.

IMAGINE:

Fast, personalized and automated documents, developed from information you already know about your customers.

CREATE:

Dynamic documents and marketing materials that are infinitely faster, more relevant, personalized and accurate than manually achievable....

Intelledox Customer engagement solutions enable organizations to fully leverage existing information to deliver highly relevant information and offers to specific clients. The system also provides the flexibility to cater for the end customer’s communication preferences, be it print or electronic; Intelledox easily handles any number of documents – from one single, to many thousands, all correctly routed to the preferred output channel.

USE EXAMPLE: MAXIMUS CREDIT UNION

Maximus Credit Union has databases containing client information, which is stored within their enterprise content management system (ECMS). Maximus Credit Union would like to promote their new selection of home loans.

Using existing data (such as demographics) Intelledox can be configured to target all existing Maximus customers at the stage of buying their first home; whilst eliminating unsuitable clients, such as the elderly, children and those who have recently taken out a loan with Maximus Credit Union.

Using Intelledox, Maximus Credit Union makes the most of existing data to automate the creation of high quality, personalized documentation; Intelledox eliminates the time and cost involved in sending marketing material to irrelevant customers.